Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.